To show “substantial merit”, the endeavor should have the potential to significantly benefit the United States. It should be more than just a commercial venture; it should have a broader positive impact in terms of job creation and overall contributions. “National importance” involves the endeavor’s impact and benefit to the nation as a whole, not just a specific region or group, by addressing a problem or need of national scope.

The applicant must demonstrate they have the skills, experience, resources, and track record to successfully carry out the proposed endeavor. Evidence of this might include documentation regarding education and training, degrees, certifications, and other credentials relevant to the field. Relevant experience and things like appearing in recognized publications and writing scholarly articles can also be evidence of contributions to the field. Applicants can also mention awards, industry recognition, and membership in professional organizations.

A strong NIW petition relies on substantial evidence. Among the most common forms of supporting documentation are letters of recommendation from experts in the field, evidence of past achievements, publications, and media coverage that testify to the applicant’s contributions to their field. Evidence of the proposed endeavor’s importance is also crucial and usually takes the form of research papers, news articles, reports, or other documents that highlight the significance of the area of research or work. A detailed business plan demonstrating the venture’s viability and potential impact will address these and other relevant matters.

Demonstrating “national interest” requires showing that the proposed endeavor’s benefits extend beyond a limited scope and have a positive impact on the nation as a whole. Evidence might include letters from government agencies or officials recognizing the importance of the proposed endeavor or other evidence showing how the applicant’s work aligns with or supports national policies or priorities. If the work relates to a particular area like education, public health or safety, or some other field, evidence of its potential to improve these areas is essential.